S.F. Energy Drink

Finally, with my intention to do Ferrari's brand extension, S.F. Energy Drink has come to life!! With abundant back up supplies of Ferrari, the brand has decided to launch its own energy drink which can help the brand closing a gap of the current products. S.F. Energy Drink not only sustains the image of Ferrari brand as a luxury energy drink/ sports drink but also completes the magnificent sports product line of the parent brand.

S.F. Energy Drink, in which the name stands for Scuderia Ferrari racing team, offers unique and convincing competitive advantage (UCCA) by creating sensory of Ferrari branding. Ferrari’s core value will be emphasized on S.F. Energy Drink by visual form of authentic Ferrari design with the purpose of creating brand recognition and brand recall.

S.F. Energy Drink is a luxurious energy drink that induces exclusivity by its intangible assets and perceived quality of iconic Ferrari symbol. Whilst other competitors concentrate on sales through mass distribution channels with low price, S.F. Energy Drink targets at a niche market.

S.F. Energy Drink will be exclusively distributed only selected premium outlets; Ferrari stores, Ferrari racing event, Grand Prix and Ferrari Driving Academy. The price of S.F. Energy Drink is higher than other available energy drinks in the market as a result of its design cues, luxurious brand positioning and brand image, great taste and finest production process.

There are 3 available packages; Large bottle, Small bottle, and Sporty bottle respectively as belowed images.

This sporty packaging  is specifically designed for athletes who look for comfort and convenience. With its easily-open cab on top and clip at the back of the bottle, drinkers can attach S.F. Energy Drink to its sportswear while exercising, providing ease at hand, high quality product with renowned brand image of Ferrari passing to customers.

How would it be like if you already have a Ferrari car and you can enhance your aspirational lifestyle with this luxurious S.F. Energy Drink? Or what if you cannot afford a car but you can still be a part of Ferrari family, being socially accepted by your peers and regarded as a trendsetter? S.F. can give you all of those!!!