Design Process

"A business plan is a roadmap and design offers an exciting journey." 

In order to be different, one must be creative. Within luxury, it is even more critical that people think creatively. In the past, profitability, maximum sales, practicality are amongst the most important criteria for brand management. Now, design plays crucial role in branding and differentiates good brands from others.

So, what is good design? Design is a subjective matter and depends on individual's preference. Good design can derive from creativity, quality, convenience, durability, functional, ergonomic, uniqueness, personality, timeless, flow with trends & fashion, practicality, craftsmanship, simplicity, and many more. People might have different opinions and viewpoints of what constitutes a good design, however, these are basic criteria for one.

What are the elements in design process?

- Design brief

- Market research

- Brainstorming ideas

- Surveys

- Prototyping

- Internal approval

- Testing

- Test launch

- Visuals

- Actual prototype manufacture

- Stylisation

- Budget constraints

- Materials

- Legislation

- Logistics

- Economy of scale

- Licences

- Graphic communication

- Authenticity

To conclude, 5 things that usually happen in design process are investigation, discovery, ideas, refinement, and production. What design thinkers have to balance are exploration & expliotation, invention & administration of business, and originality& mastery.

So ... are you a design thinker?